the rpm collective

is a music marketing and label operations hub based in Brooklyn, NY.

Black and white photo of a man with short hair, wearing a dark jacket over a white t-shirt, standing in front of a plain wall

Latest

Work

A woman with blonde hair rests her head with eyes closed in a dark setting.
A group of five diverse people sitting on a brown leather sofa in a room with wood-paneled walls and two black lamps, with a mixing console visible in the lower left corner.
Portrait of a young person with short dark hair, wearing a white collared shirt and a patterned cardigan, against a red background.
A group of seven diverse people posing together against a plain background, with various fashion styles and expressions.
A woman with braided hair and gold accessories looking at the camera.
A man with dark curly hair sitting on the floor, playing a sitar, a traditional Indian string instrument, with a plain wall in the background.
A man with dark hair and a beard sitting on a yellow couch in a room with a brick wall and large green plants, wearing a light-colored short-sleeve button-up shirt, white t-shirt, and watch.
Black and white portrait of a middle-aged man with long curly hair, wearing a dark denim jacket, standing against a gradient gray background.
Woman with blonde hair, wearing a white outfit with sparkly details, holding a baton in her right hand, and gesturing with her left arm, standing against a black background. Overlay text reads "Dolly Parton, Threads, My Songs in Symphony" with a butterfly illustration.
A group photo of seven men standing in front of dense foliage, with colorful light effects overlaying the image. Some men are wearing glasses and casual clothing.
A group of seven drag performers in colorful, elaborate costumes sitting and lying on a purple couch, with a dark patterned wall behind them. The scene appears lively and theatrical, with some performers making expressive faces.
A woman with braided hair styled in an updo, wearing a green top and gold jewelry, looking directly at the camera.
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About

the rpm collective

Making meaningful connections in music is like creating a moment of magic, and as a fan first, I know exactly where that magic lives. That perspective has shaped my 15+ years as a world-class marketer and leader, grounding every strategy in genuine passion and audience understanding. My work has driven chart-topping success in the US and UK through data-driven yet deeply human, culture-shifting campaigns. My passion for music also fuels my commitment to amplifying and energizing teams. People are at the heart of what we do and their success will lead to the success of our projects and the business.

Music marketing and label operations hub based in Brooklyn, NY. Launched by Rachel Poston and supported by a collective of industry experts, we help artists build sustainable careers by overseeing their owned music business alongside labels or distributors while optimizing campaigns with innovative marketing strategy. Our vision is to take the load off musicians and managers with a record label perspective, build owned data and teams, to bring their creative projects to life.

About Rachel

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